How to Pick the Perfect Color
What Color Should Your Logo Be?
Research has shown that the psychology of color can not only influence the way food tastes, the way some medicines perform, and the way we feel — it can also play a massive role in our brand preferences and buying habits.
But selecting the right colors for your company logo (or a client’s logo) can be tricky. You want the color scheme to attract your company’s target consumers and elicit positive emotions, but your own personal color preferences can easily get in the way.
Just because blue is your absolute favorite color, it doesn’t mean your target persona feels the same way. You need to put yourself firmly in their shoes to find a color scheme that reflects their preferences, habits, and interests.